Eli Pariser: Beware online “filter bubbles”

Beware the how personalized search might be narrowing our worldview.

Watch this latest TED video to hear Pioneering online organizer Eli Pariser, the author of “The Filter Bubble,” discuss how personalized search might be narrowing our worldview.

“As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.”

Go to TED TALK.

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